The International Tourism Exchange ITB Berlin 2023, the first in-person edition since the COVID pandemic, took place from March 7 to 9 in Berlin, Germany.
Ladakh was amongst the likes of Kerala, Rajasthan, Goa, Maharashtra, Uttar Pradesh, Madhya Pradesh, Uttarakhand, Karnataka, etc. who represented India under the Incredible India banner of the Ministry of Tourism, Government of India.
Ladakh’s presence at the international tourism fair was termed as an excellent exposure of Ladakh tourism before the international tourism fraternity by Director (Tourism), Ladakh, Kunzes Angmo, who represented Ladakh along with AD (Tourism), Kargil and a team of local hoteliers, travel agents and tour operators at the three-day event.
Ever since the formulation of the UT of Ladakh, the Administration has been taking various initiatives for promoting Ladakh as a round-the-year tourist destination, highlighting unique geographical and cultural aspects of Ladakh.
Earlier, Ladakh made its presence felt at the South Asia’s Travel and Tourism Exchange (SATTE), Greater NOIDA, NCR with its official delegation and over 40 co-exhibitors from 9th to 11th February 2023. The UT of Ladakh also participated in IATO Annual Convention at Lucknow from 16th to 19th December 2022; Bharat Parv at Lal Qila, Delhi from 26th to 31st January 2023 and also participated in Flavours of North India Food Festival organized by North Zone Cultural Centre (NZCC), Patiala from 3rd to 11th December 2022.