In pursuance of directions issued by Lieutenant Governor of Ladakh, Vinai Kumar Saxena, the Regional Transport Officer (RTO), Ladakh, has issued a circular mandating the wearing of traditional Ladakhi attire by all commercial drivers while on duty across the Union Territory, including Leh and Kargil.

The directive applies to all categories of commercial vehicles, including taxis, buses, tempo travellers, trucks, mini trucks, 207 vehicles, and other transport carriers. The initiative aims to promote Ladakh’s rich cultural heritage and enhance the overall experience of tourists visiting the region.

The decision follows a meeting held on March 17 at the Lieutenant Governor’s Secretariat, during which a delegation of tourism stakeholders—including members of the All Ladakh Tour Operators Association (ALTOA), All Ladakh Hotel and Guest House Association (ALHGHA), and All Kargil Travel Trade Association (AKTTA)—met the Lieutenant Governor.

During the interaction, the Lieutenant Governor emphasised the importance of preserving and promoting Ladakh’s unique cultural identity. He suggested that drivers associated with the tourism sector adopt traditional attire, such as the goncha, while on duty as a reflection of pride in local culture and heritage.

Reiterating his vision, the Lieutenant Governor appealed to all commercial drivers to adhere to the directive in letter and spirit. He stressed that the initiative is not merely regulatory but also an opportunity for stakeholders to actively showcase Ladakh’s vibrant traditions and cultural richness to visitors from across the country and the world.

He further noted that such initiatives would significantly contribute to strengthening cultural tourism, enhancing the authenticity of visitor experiences, and reinforcing Ladakh’s identity as a unique and culturally rich destination.