Dignitaries launching the Reach Ladakh Travel and Business Magazine in Leh
Aiming to promote responsible and sustainable tourism in Ladakh, Educational Destination Workshop International (EDWIN) held on September 21 at Grand Dragon Hotel.
The familiarisation and the educational trip was organised by Overland Escape in collaboration with Global Panorama Showcase (GPS).
First edition of Reach Ladakh travel and business magazine was also launched.
B2B session was carried out between tour operators and travel agents from different parts of India to understand the tourism potential of Ladakh. The focus was made on promoting quality tourism and to educate the agents about the destination by briefing them the tourist spots.
Tsering Angmo, AD Tourism talked about the various potential of tourism in Ladakh. She requested all the tour operators and travel agents to promote quality tourism in Ladakh.
Tundup Dorjay, Founder, Overland Escape said, “It’s an immense pleasure to conduct EDWIN, the familiarization and the educational trip in Ladakh for the second year. This kind of event is very important in places like Ladakh where the maximum of tourist visits without proper information. Thus, the effort is to make the visitors aware about the region and promote tourism at new heights."
Tsetan Angchuk, President All Ladakh Tour Operator Association talked about the increasing influx of tourism every year. He stressed on the need to promote quality tourism rather than mass tourism considering the fragile ecosystem of the region.
Ghulam Mustafa, MD, The Grand Dragon Hotel and Tsewang Yangjor, President, Hotel Association Leh also spoke on the occasion.
Photo Caption: Dignitaries launching the Reach Ladakh Travel and Business Magazine in Leh