The Lieutenant Governor of Ladakh, Brigadier (Dr) BD Mishra (Retd), in the presence of First Lady Neelam Mishra, launched the official logo of Mudu Unna (Soft Wool) Pashmina Ladakh in New Delhi on July 12. The initiative is dedicated to promoting women's Self-Help Groups (SHGs) in Ladakh under the concept, ‘Pashmina: The Soft Gold of Ladakh’.

The name Mudu Unna was inspired by the Pali language—Mudu meaning “soft” and Unna meaning “wool.” The logo was conceptualized by First Lady Neelam Mishra and designed by Kaninika Mishra.

Addressing the gathering, LG Mishra emphasized the significance of this initiative in supporting local livelihoods, especially for communities engaged in rearing pashmina goats in the high-altitude region of Changthang. He highlighted the UT Administration’s efforts in promoting Ladakhi Pashmina, including the provision of kid pens to reduce winter mortality rates of pashmina goat kids. He expressed hope that this branding effort will significantly empower women SHGs and contribute to sustainable economic development.

Earlier, Sonam Chhosdon, JKAS, Deputy Resident Commissioner, Ladakh Bhawan, New Delhi, underscored the importance of developing an umbrella brand for women artisans of Ladakh. She explained that Mudu Unna aims to unify the efforts of multiple SHGs and cooperatives under a single, recognizable identity; Enhance market access by representing authenticity, quality, and sustainability; Empower women by ensuring fair wages, skill development opportunities, and collective bargaining power and Preserve and promote traditional techniques, ensuring their transmission to future generations.

The launch marks a significant step toward branding and marketing Ladakhi Pashmina at a national and global level, while supporting women-led enterprises across the region.