If there is a will, there is a way’ and with this motto I started Reach Ladakh web page in the year 1999. Moving with the same motto, today, Reach Ladakh has come a long way proving a landmark for Ladakh as the only internet news site from the region with its readership increasing every year.
Our main objective at Reach Ladakh is to disseminate regional news from Ladakh and promote Ladakh as a prime tourist destination in India. One can log on to this web page to get all sorts of news on social, development, sports and other burning issues from Ladakh besides, tourism related information like accommodation, adventure, cultural and eco tour, trekking, etc. Through this web page we have tried to portray Ladakh to the outside world by giving a brief description of its art, culture and tradition, festivals, cuisines, institutes, religious practices et al.
After completion of post graduate degree from Pondicherry Central University in 1998, I joined the tourism sector and have been involved with it for the last 10 years. I own a tour and travel agency named Overland Escape and Reach Ladakh is its sister concerns; a step taken forward with a social and some personal motive. After traveling widely throughout India, Tibet, European Countries, Malaysia, Cambodia, Bhutan and Nepal, I see this endeavour our Reach Ladakh team getting the fruit of success gradually because in all these places I get to hear a mention of our web page with favourable feedbacks.
We also bring out a bi-annually Ladakh tourist guide book under the same banner ‘Reach Ladakh’. It is a fully researched based book to present an immaculate and complete picture of the places to the reader. If you plan a tour to Ladakh both the web page and the guide book will be of great help to you in planning, preparing and operating your tours to this region.
Hoping that everyone will appreciate our effort. ‘Happy Reading’.
I have been at Notions for over a year, and have learnt a great deal, but there is no longer the scope to use all my knowledge and experience. I am seeking a position that offers responsibility for the full range of publishing and editorial skills, as well as the opportunity to meet and work with a range of people.
“When I got here, I made a pretty simple promise in this space: “We will reveal, explain, entertain, and at times persuade.” We did that as well as we could, and I know it will be done better in the future.
My experience with Reach Ladakh has been nothing short of spectacular. I am grateful that I write for a web daily that exemplifies the possibilities of online journalism. Working on the website, writing stories, editing stories, and waiting for stories to come in so I could edit them has been a wonderful feeling. But more than that, I’ve had the chance to work for my own place Ladakh.
Celebrating the success of Reach Ladakh, recently, we have re-designed our web page making it more users friendly and more informative. Keeping in mind reader’s interest, this time we have categorized the news items under various sections like social, development, sports, and city buzz, besides, we have also introduced an opinion/editorial page to provide an avenue for social responsible journalism and a forum to present every state of the society of Ladakh that our company greatly believe in.
In 1999 proprietor Mr. Tundup Dorjey founded this publication, and kept a steady course all these years which requires a perpetual willingness to take risks—to offer, time and again, the thrill of discovery. Yet having survived these many years, it is now clear that we have the fortitude of some enduring values. “Classical values: the possibilities of individual vision; the enduring magic of words; the delight of variety; absolute freedom from commercial constraint.”
Our primary focus is, as always, on publishing the latest news and tourism related information from Ladakh. In this digitally driven age, leaving aside cost issues, electronic journals provide publishers and readers an opportunity for wider dissemination of knowledge than previously possible through print publications—a factor that may largely account for the increasing success of electronic journals. Besides this overriding benefit, electronic journals can incorporate features that improve on or go beyond the features that have traditionally been available in print publications.
Keeping in mind reader’s interest, we have categorized the news items under various sections like social, religious, travel, and city buzz, besides; we have also introduced an opinion/editorial page to provide a platform to express their views.
And not least of all: I’ve been blessed with very intimidating people, and of course everyone else who has dedicated so much time and effort to making the website great. I will bring enthusiasm and adaptability to my work. I’ll figure out what’s next, when next comes calling. Thanks for reading, and I’ll see you on down the road.
Rinchen Angmo (Ms) Editor
Samten Choephel is a reporter with Reach Ladakh. He did his ‘A’ Level in Computer Application from DOEACC Society in 2004. He joined Ladakh Ecological Development Group as Stenographer in 2005 where he worked for over 3 years. He was also the Personal Assistant to the Director in LEDeG. The job required him to handle the daily correspondences of the organisation and his love for writing began there. In 2009 he joined GERES, a French NGO and worked as Climate Change and Capacity Building Coordinator for 4 years. In-between he helped GERES to carry out a pilot project in Pangi valley of Himachal Pradesh on solar greenhouse and passive solar housing. In 2012, he was outsourced to Nepal to conduct a feasibility study on solar greenhouse in the Khumbu area.
Samten is a vivid traveller and a photographer. He is also fond of writing and he aims to become a traveller writer someday.
Tsering Morup manages the accounts and also works on-field as a photographer. Young and enthusiastic, Morup has been working with Reach Ladakh since a year and has fetched a good experience about the local know hows.
He also handles the marketing and distribution of Reach Ladakh guide book.